Fiddlehead Holistic

A redesign that brings Fiddlehead Holistic’s brand to the forefront while cultivating a space for growth and connection.

Background

Fiddlehead Holistic is a conservation-based landscaping company with a growing team and portfolio. After a handful of completed projects and the addition of new team members, the company had outgrown their single-page website and needed a new digital home that would nurture their growth.

Problem

The existing site was purely informational, and lacked any real connection to the brand, which meant no differentiation from competitors. Visitors were greeted with brief explanations of services but left without a clear picture of end results. Fiddlehead Holistic was missing out on potential clients because their value wasn't properly represented.

The original site was built in Readymag, and that's what the client wanted to stick with. As a platform I had never used before, I spent the start of this project familiarizing myself with it.

Solution

A redesign that brings Fiddlehead Holistic's brand front and center through a curated narrative, incorporating details like organic, landscape-inspired section dividers. The new site educates visitors on conservation-based landscaping practices, streamlines the inquiry process, provides transparency through detailed service and pricing information, and showcases their work so visitors can see real results.